The ThinkTank Universe is a platform for far-sighted, forward thinkers and managers who want to exchange ideas with like-minded people and leading experts on future trends and technologies and think long-term about how they can position their company for the future.
“I am convinced that our corporate leaders would do better if they contemplated less on the past and thought more on the future.”
Origins of our Knowledge
The ThinkTank Universe is the source of the treasure chest of knowledge at 2b AHEAD. This is where the topics, questions and research design of our future studies are defined. The answers to the core question ‘What does a future trend, a technological development mean for my company?’. Our partners are involved in formulating our research assignments.
We currently operate six ThinkTanks: Financial Services, IT, HR, Retail, Mobility and Health. Each ThinkTank produces one future study per year, each of which has a thematic focus within the framework. Before we publish the results of our research, we bring together corporate leaders of the DACH region with like-minded people and experts. In these strategy sessions, the participants reflect, evaluate, select and work on real challenges in order to return to their companies with viable solutions.
Driving force are future-oriented questions around the following topics:
Which technologies and trends will certain companies or industries be confronted with in the future?
What influence do future technologies have on the development of markets and business models?
What impact will a new technology have on traditional market participants?
Which actors from which industry will have a significant influence on your own industry in the future?
What shifts in the market structure, what shifts in power are to be expected in your own industry? Which new market participants and competitors can be expected?
How can a company successfully position itself vis-à-vis customers and competitors as an innovation leader in its industry?
How do future technologies and future business model logics put existing business models under pressure?
How can existing business models be changed disruptively?
How can companies position themselves in a future-proof way in the area of conflict between mass and individualization, traditional and future business models?
Strategy sessions are held once a year for each ThinkTank. They are limited to a total of 30 persons. Partners of the ThinkTank universe are guaranteed a place in each session. The meetings last 1.5 days to allow sufficient time and space for discussions with the experts, exchange of ideas and the development of strategy recommendations.