By 2030 more analog aspects of our lives will be transferred to the digital sphere. At the same time more digital aspects will enter our analog life. The spheres will merge, creating a new level on which we act and interact as persons.
The main focus of this process will be on the interface between the two worlds. The terms online and offline will lose more and more meaning by 2030. How this will change the economy, but also our relationship to work and leisure, will have far-reaching consequences.
In the metaverse 2030, new forms of interaction and the new negotiation of interaction frameworks play a particularly important role. With new technological possibilities of interaction – between people as well as companies – the need for contact and the way in which contacts are made are developing under new premises.
Some of the central questions for companies regarding the integration of analog and digital levels of reality into a metaverse are as followed:
Each of our ThinkTanks produces one future study over a period of 12 months. That is a total of 6 futures studies per year, the contents of which are available to our partner companies in advance. Before we publish the results of our research, we bring together corporate leaders in the DACH region with like-minded people and experts. In these strategy sessions, the participants reflect, evaluate, select and work on real challenges in order to return to their companies with viable solutions. At these sessions, international guest speakers provide impulses for possible starting points.
In our session, Julia Lampert, researcher at 2b AHEAD, will present the first results of her research. Furthermore, leading decision makers and experts in the field of regional ecosystems will share their knowledge with us.
Julia is a futurologist through and through. As one of the first doctoral students in futurology ever, she is researching the future prospects of Jerusalem for the year 2060 and the long-term developments of the Middle East conflict at the Institut Futur at the FU Berlin. Even before she received her doctorate, the topic of the future was already determining her life. She completed a master's degree in futurology and worked at the AIT, the Austrian Institute of Technology in the Foresight Team before moving to the Middle East. Today, after many years abroad, she is back in Berlin to prepare her disputation.
As a researcher at 2b AHEAD, Julia loves to break through linear thinking and to identify the overarching drivers for futures. By working on a variety of topics such as AI, autonomous driving and the mobility of the future, as well as human-digital teams, but also Blockchain and the social market economy of the future, Julia has developed an eye for the big picture. Her ability to identify and link long-term developments on a macro level is a great added value for us, especially because of the diverse industries that 2b AHEAD works with.