Our mission is to infuse influential companies with our understanding of the future world and in doing so shape the future of the European economy.
The 2b AHEAD ThinkTank is Germany's most innovative business think tank and Europe's largest independent futures research institute.
Future is no coincidence. It is shaped by people who have great visions, money, power and the ability to turn their ideas into reality. This is why we only interview the most qualified experts for our futures studies. We are not a trend agency. Instead, we question the motives of the pioneers and thought leaders whose decisions influence the future. To gain knowledge, we use scientific methods from empirical social and futures research. As futures researchers, we delve deep into the structures and relationships that shape the future and thus have a comprehensive understanding of what the world will look like in 10 years.
Norbert studied journalism and corporate communications at the FH Joanneum in Graz, but soon after his studies he realized that he wanted to apply his passion for asking questions and questioning statements not in a professional career as a journalist but in the world of trend and future research.
After completing his studies, the Austrian-born journalist worked for seven years in various functions for the trend research company TrendONE in Berlin before becoming an independent innovation consultant in 2013, working for companies in the financial services, retail, health and entertainment sectors.
Norbert co-founded the New Work Start-Up Playroom in Vienna and as a networker is intensively involved with new technologies and business models in a digitalized and networked world.
Driven by the desire to always talk to primary sources, i.e. the future makers worldwide, he expands the expert network of 2b AHEAD as Curator and connects the members of the ThinkTank Universe with the global innovation elite.
Julia is a futurologist through and through. As one of the first doctoral students in futurology ever, she is researching the future prospects of Jerusalem for the year 2060 and the long-term developments of the Middle East conflict at the Institut Futur at the FU Berlin. Even before she received her doctorate, the topic of the future was already determining her life. She completed a master's degree in futurology and worked at the AIT, the Austrian Institute of Technology in the Foresight Team before moving to the Middle East. Today, after many years abroad, she is back in Berlin to prepare her disputation.
As a researcher at 2b AHEAD, Julia loves to break through linear thinking and to identify the overarching drivers for futures. By working on a variety of topics such as AI, autonomous driving and the mobility of the future, as well as human-digital teams, but also Blockchain and the social market economy of the future, Julia has developed an eye for the big picture. Her ability to identify and link long-term developments on a macro level is a great added value for us, especially because of the diverse industries that 2b AHEAD works with.
As a Canadian living in Germany, James has an outsider perspective which offers different ways of thinking and working. Holding a Master of Public Policy and specializing in International Affairs and International Political Economy, James has a deep understanding of international structural developments.
Before 2b AHEAD, James was a Junior Associate at the Copenhagen Institute for Futures Studies and as an external consultant for the European Centre for International Political Economy, already dealing with a variety of projects regarding the future, such as the future of work and the future of healthcare.
Since joining 2b AHEAD as a Researcher, he works on understanding future developments and providing strategic recommendations on how to best prepare for possible futures. James not only conducts futures research but also develops strategy sessions for clients. His current work includes a focus on financial services and agricultural economy.
As a sociologist with focus on digitalization and culture, Carina loves the possibilities that the digital world offers for our futures. She has lived in seven different cities in Europe so far and thus not only gained a large network of people, but most importantly was able to get a deep understanding of intercultural interaction and Europe evolving in the digital era. Before becoming part of 2b AHEAD Foresight, she was with Lufthansa in the Digital Innovations department, then worked for several years in the communications industry, while working in academia in sociological theory. As part of her double master's degree in Italy, she focused primarily on the implementation of culture in artificial intelligence.
As a researcher and content strategist, she uses her experience to make 2b AHEAD's knowledge accessible to all, to be ready for the future. Her pet project is the podcast PLANET FUTURE, where she talks to experts around the world about what the future holds for us.
Jan has the wide view of a true generalist: he studied Romance languages and North American history in Germany, France and the USA. His second degree at the Bucerius Law School Hamburg took him to Morocco. After his state law exam, he gained experience as a change manager and trained as an intercultural mediator. From this he further developed his expertise as an HR trainer in the areas of leadership, change, decision making and conflict management. These practical experiences and, not least, his work stays in Great Britain and Russia in recent years have shaped his interest in futurology: how people can master the transformations of the future both privately and professionally, on the one hand as an "imposed" challenge, and on the other hand as an individually motivating opportunity to shape the future.
In the 2b AHEAD Foresight Team Jan supports as a wingman and gives development impulses as an enablement coach. He is currently participating in the Think Tank studies "The Future of Professional Education" and "The Future of the Social Market Economy".
Stefan is a future researcher with heart and blood. With his academic background in sociology and political science, he puts innovative developments into the context of future societies and combines technology with the demands on people, politics and business. This enthusiasm led him to the Science Technology Society Institute in Vienna, where he worked on international governance models for artificial intelligence. During his time in the futurology department of a German automotive company, Stefan brings experience from industry and the concrete application of future technologies to the Foresight team. In addition, he also conducted research on future projects on topics such as Urban Futures, Mobility, Sustainability, Blockchain and AI. He finds his private balance in the Here & Now in crafts and hiking.
As a researcher at 2b AHEAD, Stefan is currently working on think-tank studies on "Low Code - No Code" and Future of Brands. He uses his passion for scalable disruptors to identify clearly implementable innovation paths. It is fundamentally important to him to share inspiring visions of the future that ignite a fire that inspires change.
Jacqueline enriches the Foresight team's future research with the perspective of a science economist. In addition, her interest in developments in society as a whole also directs her researcher's view. After her double master's degree in Halle and Milan and various practical experiences in business enterprises, she is now also developing her research in her spare time: She is currently doing her doctorate on the topic of Discourse Failure & Gender at the Wittenberg Center for Ethics while working part-time. Yoga and jogging provide her with balance and fill her energy tank.
At 2b AHEAD she is currently working on the think tank study "Future of Professional Education". Her colleagues appreciate her sharp and nonconformist thinking to get to the bottom of questions. On her personal wish list for 2b AHEAD projects is a study on the future of competition.
As a business psychologist, Luca adds to the broad diversity of scientific perspectives in the Foresight Researcher Team. In addition to her experience in the USA, she is distinguished by her many years of professional experience in the field of human resources and organizational development in a large, traditional Berlin company and her training as a process facilitator for global transformations. They have given her a special sense for how the future can challenge individual companies and their employees to their limits. Using her creativity to build a bridge to a successful future for the imagination of our clients is one of her special strengths. Luca's heart beats so intensely for futurology that she is currently completing an additional Master's degree in Future Science while working.
At 2b AHEAD, she is currently working on two research projects on the future of the international economy and rural areas.
Sophia is a cultural scientist with a special interest in the economic and cultural perspectives in futurology. After intensive experiences abroad in Hong Kong and the USA, she is currently expanding her academic field of competence with a Master in International Area Studies. She is a versatile and passionate dancer - ballet and swing dance - and has consequently developed skills that are also the quality cornerstones of her work at 2b AHEAD: discipline, creativity and enthusiasm.
In the Foresight Team, she is very successfully using these skills for one of the keys to our research: to identify the most outstanding masterminds for our future studies worldwide and to gain them as interview partners who, with their current initiatives, are setting the course for our world of the future. One of her current projects she has worked on is our Corona trend analysis and the Future of Brands study.
Jeremy is an expert in digital media production. As a media enthusiast and digital nomad, his path led him through many areas of digital design and visual communication at a very young age. From the design of various digital and print products to photography and video production, he gained experience in many different ways, which he now brings to his work on a daily basis. He has trained his voice as a voiceover artist before and now makes it available to 2b AHEAD in the podcast PLANET FUTURE. Jeremy's greatest talent is not only to find the latest digital tools, but to apply them directly for us. In this way, we can not only guarantee a structured processing of our knowledge, but also provide it in an aesthetic way. His creative work gives the 2b AHEAD ThinkTank a unique appearance.
For Jeremy, there are three purposes in life that inspire him day after day and drive him forward. The first is the creative, which allows him to go through the world with open eyes and discover many small details that remain hidden for other people. Second is the social aspect, which is elementary for him for the daily stress-free cooperation with people. Third is the vision of the future of life-enhancing technologies and living together in our society, which he wants to shape actively.
Educated as a Bachelor Professional for Office and Project Organization (CCI), Katharina has been successfully supporting our clients in various areas of 2b AHEAD for several years. As Community & Event Manager of the 2b AHEAD ThinkTank Universe, she is now responsible for the conception and implementation of our central Strategy Sessions as well as our Partner Advisory Board Meetings. At the same time, her experience makes her an essential pillar of customer communication in our marketing & sales team.
She perfects her self-demand to hit the bull's eye with our offers, also in her private life with archery. She lives out her joy of discovery in deep-sea diving.
Experience our Strategy Sessions in 2021 on topics including: The Future of Regional Banking, The Future of Brands, The Future of Industrial Work, etc.
Sophie is at your side as Network Operations Manager Foresight.
In her hands, the central threads come together to ensure the success of your future projects. From proposal preparation to contract clarification to internal coordination with the lead researchers of our foresight research, Sophie ensures that we can provide you with precise answers to your future & strategy questions.
As a graduate in business administration with studies abroad in France, Sophie gained broad experience in purchasing and sales of tourism services over several years. With the particularly alert, careful and stress-resistant eye that you can only acquire as a mother of small children, she has been successfully looking after our customers for four years and will be happy to clarify your project wishes with you.
As a modern futurology institute, the 2b AHEAD ThinkTank analyzes the opportunities and risks of future developments individually for the business field of Swiss clients. And this with its own location and ecosystem on site. With Daniel P. Huber, interested parties have a strong, experienced contact and sparring partner directly on site. As the head of the Swiss Hub and a sought-after speaker, he takes particular care to ensure that surveys include not only the industry's own players, but also as many people as possible who are involved beyond the borders of the country and the industry and who, as drivers, shape the future of the respective business model. For the strongly innovative, export-oriented and multilingual Switzerland, there is a special significance here.
With his background in business administration and marketing, he has held top management positions in the consulting, industrial and service sectors in various national and international companies as a member of the executive board. Strategy, innovation, strategic alliances, organizational and human resource development as well as new business models still accompany him today as an independent consultant. Together with equally curious people, he has been involved in setting up joint venture companies (robotics: USA, Asia and Australia) as well as start-up companies. One of the first digital job market portals in Switzerland is now known as JobScout24 and as Senior Partner and BoD member of CTS Impetus SA he recently launched "impetus.swiss", a B2B2C platform for life entrepreneurs and the Canton of Lucerne as pilot canton, in response to strong trends, Corona and transformation. As co-founder and board member of Prime Data AG, he also contributes to an innovative company on issues in professional data handling (predictive marketing).
Daniel is a good listener and broadly networked generalist with a lot of experience in leading companies out of their habits and well-trodden paths in order to build their future-oriented ecosystem and to follow new paths that fit their DNA. This on the basis of trends, drivers and robust decision-making fundamentals identified together with 2b AHEAD.
Our team is accompanied by an advisory board with experts from a wide range of industries, who provide support and advice on the company's development and the continuous expansion of our services. The experts are thought leaders and collaborate to positively shape the future of the economy in the GSA (DACH) region. The tasks of our advisory board is to continuously review our products and services and to support us as a mentor.
Daniel Jeffries is an author, engineer, futurist and public speaker. His advanced technology blog on Medium boasts more than 50,000 followers and his articles have been read by more than five million people over the last two years. For more than a decade he ran his own infrastructure consulting company, building scalable early SaaS services, and for the last ten years he’s worked at open source pioneer Red Hat, where he helped bootstrap the AI Initiative Leadership team (ILT). He’s one of only three field representatives for the AI ILT, meeting with data science teams at customers all over the world. We’re proud that Dan strengthens the 2b AHEAD team.
In 2019, Dan joined forces with data science pioneer Pachyderm as Chief Technology Evangelist and became Director of the 2b AHEAD Practical AI Ethics Program.
Uwe has many years of experience as shareholder, managing director and senior consultant in various international companies for market research and consulting.
He uses his analytical skills to generate information from data that enables intelligent deductions. His core competence lies in structuring complex facts and making them more comprehensible. Within the scope of his activities, Uwe was, for example, significantly involved in the development of the Continuity of Care Maturity Model of HIMSS. This model is used to measure progress in the development of sustainable and future-oriented healthcare systems.
Since June 2015, Uwe has devoted himself to the development of models for measuring and calculating the use and benefits of information technology in the health care system. In this context, he is currently working for software manufacturers as well as in the context of a cooperation between the German industry association bvitg and the union of employed physicians (Marburger Bund).
Uwe brings his many years of experience as a research and consulting professional to the team by playing a key role in the development of concepts, quality standards and products.
Rainer has many years of international experience in the healthcare industry. During his career, he has successfully built up new business areas and has thus been able to achieve long-term market success and develop new economic potential for companies. Rainer is an experienced manager, especially in the fields of life sciences, medical technology and digital health. He can draw on an extensive international network of decision-makers, opinion leaders and leaders from politics, industry, research and education.
Rainer began his career at Roche Diagnostics as a product manager for laboratory diagnostics in France and subsequently became head of international marketing for cardiology at Schwarz Pharma AG in Monheim. After joining Ericsson, the Swedish telecom equipment supplier, Rainer was responsible for the development and management of the company's "Digital Health" division.
For HIMSS (Health Information Management System Society), Rainer initially worked as Managing Director Europe, later becoming General Manager for Germany, Austria and Switzerland. Rainer studied European Business Management in London and Reutlingen and lives in Munich.